Michael Jackson to be back on Pesi Ads.

• The Purchase, New York-based company on Thursday is announcing its deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push. 
• The duo first join hands back in 1983, did not disclose the terms of its deal with the singer's estate.
• The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. 
• Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online.
• Consumers in the US and China will be the first to get a taste of the campaign in coming weeks, which is timed to coincide with the 25th anniversary of "Bad," the singer's multiplatinum album. The campaign will spread to about two dozen countries by fall.

Via NDTV

Michael Jackson to be back on Pesi Ads.