Michael Jackson to be back on Pesi Ads.

• The Purchase, New York-based company on Thursday is announcing its deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push. 
• The duo first join hands back in 1983, did not disclose the terms of its deal with the singer's estate.
• The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. 
• Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online.

Michael Jackson to be back on Pesi Ads.