Helen Coster, Forbes.com
Few situations will make you cringe more than standing next to someone you've met several times and drawing a blank on his or her name.
Plenty of business deals and romantic rendezvous have been foiled because someone failed to recall the right name at the right time. In the Web age e-mail and social networks offer safe harbor; being able to use someone's name (and pronounce it correctly) in a face-to-face situation can set you apart.
