Bharti is expecting to launch its 3G service by December this year. 3G spectrum will allow telecom operators like Bharti Airtel to provide mobile users data at high speeds allowing them to watch movies, games and a host of new services on their phones.
3G allows high-speed mobile broadband access, enabling users to download full length movies, make video calls and watch live television programmes.
To try and keep tariffs low Bharti is looking at customised plans for different users and would be looking to sell talk time bundled into small affordable packages.
Bharti which paid over Rs. 12,000 crore for the right to provide 3G services in 13 circles in the country however agrees that keeping tariffs low will be a challenge.
Most experts agree that 3G tariffs will be at a much higher premium than the existing mobile tariffs. So Bharti's main focus will be on Metros to launch its service.