In India, a year ago many people didn't know what facebook was but they knew what Orkut was. But a year later the situation is almost entirely upside down.
Now, Facebook which has around 500+ million users across world is the leading social networking site.
According to Mumbai-based agency Komli Media's Vizisense, which tracks web audience measurement in India, social games like Zynga's Farmville, mafia wars..... made many people to sign in for facebook. This is how facebooks captured the indian internet market.
The Vizisense data, which tracked online usage behaviour across a panel of over a lakh internet users in India, found that apps see the highest usage and the most time spent on Facebook, as against sections like photo albums. Men, specifically users aged between 15 and 24 years, spend a substantial amount of their time (52%) on apps.
Interestingly, despite being a minority on Facebook, women show a huge following for Cafe World -- an app which allows you to create your own virtual cafe -- making it the third most popular app in India.
"Apps clearly have been the differentiating factor between Orkut and Facebook. Users currently spend an average time of 17 minutes daily on Facebook. Largely, it is apps that engage them," says Amit Bhartiya, business head, Vizisense.
It was also observed that activity on social media websites increases post noon, peaking between 6 and 10pm. Users in the 25-35 years age group are most active around 3pm, indicating extensive use of social networks at the workplace and the desire to catch up with online friends post lunch hours.
The other most accessed websites are delhi-based Ibibo.com ranks third at a distant 35.6 lakh users and Twitter . Facebook and Orkut holds 90 percent of the total Social networking media.
- DNA
Src: [NDTV]
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