Recently, MS Dhoni signed a Rs 26 crore endorsement deal with world's second largest spirits firm, the UB Group, the handsome hunk is set to sign up to four more deals soon.
As a part of the recent Rs 26 crore deal with the UB Group, Dhoni will become the brand ambassador for McDowell's soda for a period of three years.
Earlier this year, Rhiti Sports Management along with Mindscapes One, signed a Rs 210 crore deal with Dhoni to manage his endorsements and brand associations.
"Currently Dhoni is the face of 23 brands and charges over Rs six crore per endorsement," Pandey added. The pack of brands endorsed by Dhoni includes Reebok, Aircel, Godrej and TVS Motor.
Which makes MSD competing with bollywood superstars, Shah Rukh Khan and Master Sachin Tendulkar.
According to the Adex survey of TAM Media Research, while Dhoni endorsed brands for 24 companies on TV, Shah Rukh and Sachin were seen promoting the products of 16 and 15 firms, respectively.
- PTI Inputs