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facebook acts, simplifies privacy controls.

Faced with a backlash that wouldn't go away, Facebook announced changes Wednesday that will make it easier for users to change privacy settings and block outside parties from seeing personal information.

CEO Mark Zuckerberg said that feedback from users over recent privacy changes, which made some user information public by default, was crucial in the decision to tighten controls.

"We think that they're the right thing to do," he said. "We listened to the feedback, and we agree with it."

Facebook will begin rolling out the new privacy controls Wednesday, he said, and they should be in place for most users within the next few weeks.

Zuckerberg said Facebook's new settings will give users "one simple tool" to control how their information is shared: with friends only, with friends of friends or with everyone.

A single click also will let users block all of their information from being accessed by third parties, such as game or application developers.

"All of the controls we had are still there if you want to use them," Zuckerberg said. "But we just wanted to make it easy for people who want to put themselves in one bucket very easily with just a couple of clicks."

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