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Ellen Signs YouTube Sensation Greyson Chance to New Record Label.

On her talk show today, Ellen Degeneres announced that she is launching her own record label, eleveneleven, and that 12-year-old YouTube sensation Greyson Chance will be the first artist on the label.

Chance became famous after posting a middle school performance of Lady Gaga’s “Paparazzi” to YouTube . He made his first appearance on “The Ellen DeGeneres Show”.

He got most hyped when Lady Gaga called him and wish him luck for his future.

Degeneres handed Chance a $10,000 check for winning her talent search contest and then announced the debut of her own label. “Greyson … inspired me to start a record label called eleveneleven,” Degeneres said. “He is my first artist and we are making a record together.”

Degeneres pledged to use her show to source further talent for the label, which has been set up in collaboration with Telepictures Productions. Although Chance may be on a brand new label, he will have two very experienced managers — Troy Carter, Lady Gaga’s manager, and Madonna’s manager, Guy Oseary.

Src: [usatoday via mashable]

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