Yesterday, Ting’s app was unleashed on the App Store. It’s a program that lets you turn your iPhone’s flash a new feature for the iPhone 4 into an LED flashlight at will. While the app did solidly on its first day of sales, what impressed Ting most were the stats for the free, iAd-supported version.
Ting reports that the free app alone generated $1,372.20 in revenue on Day One. The app’s eCPM (that’s “effective cost per thousand,” meaning the amount of revenue you earn per 1,000 impressions) was a whopping $147.55 — for those of you who don’t work in advertising, this eCPM is highly unusual.
In an e-mail , Ting told masable that the free application was downloaded around 9,000 times.
He was also asked him what kinds of iAds are being served. “It looks like the only iAds that are currently showing are from Dove and Nissan,” he said. “I’m guessing they had pretty huge media buys.”
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