Major US Television networks like Viacom, Fox, CBS, ABC and NBC had blocked their programs airing against Google TV .
They refused to let full shows air on Google's new platform where users can view the web and video on home TVs over fear ad revenue crisis.
This will be a major set back for the new starter Google TV. Launched at the end of October and is available embedded in a Sony TV and also through a set top box made by Logitech.
Speaking at a TV conference in San Francisco, NewTeeVee Live, Google remained upbeat about the future.
"There are many content owners who are not blocking Google TV,'' said Rishi Chandra, product manager for Google TV.
"The web is a new technology and it's not unheard of whenever there is a new technology that a lot of the incumbents in the space are trying to understand what that technology is going to mean for them.