In just 24 hours, Coca-Cola’s first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the company’s Global Interactive Marketing Vice President Carol Kruse in an interview with The Financial Times.
Coca-Cola is the second company to reach Twitter audiences by advertising as a Trending Topic on Twitter.Coca-Cola is the second company to reach Twitter audiences by advertising as a Trending Topic on Twitter. First was Disney Pixar Toy Story 3
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