Previously have to click either “Start a Discussion” or “Submit News” to add a conversation to a group. Now both of those functions have been combined via a publisher box that is prominently displayed at the top of the page.
LinkedIn’s follow system has also been expanded. You may not know this, but the business social network actually gives you the option to “follow” individuals if you want to see what they’re saying in different groups, but aren’t his or her connection. That feature is now prominent, not only for people but for conversations as well. If you stumble across a great debate in a group and want to keep tabs on it, all you have to do is click “follow discussion” and it’ll appear in your news feed and in your inbox.
A new feature allows you to scan different conversations and “Like,” “Pass” or “Comment” on a discussion within a group. This information then brings the best conversations to the top of the group.
There is also now a “Top Influencers” feature, which highlights quality contributors based on how well they stimulate conversations from other members.
LinkedIn told me that they are trying to make the conversations you have on LinkedIn “a bit closer to the face-to-face interaction” you find at conferences or in-person meetings. To do that, they’ve focused their energy on not only increasing engagement (which should keep people coming back to LinkedIn), but on increasing quality engagement.
Src & Text: [mashable]
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