Virgin America has partnered with Klout, an analytics service that tracks users’ influence on Twitter (based on variables such as the quality and number of followers and retweets), to extend free flights (plus tax) to influencers in Toronto.
The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23 and August 23. Those who received invitations for the offer — whether or not they decide to accept the flight that comes with it — were also invited to Virgin America’s Toronto Launch Event on June 29.
Klout measures data through user-created content, indicating influence through interaction and size of networks. It then tabulates a score as its influence metric through 25 variables broken into three categories: True Reach, Amplification and Network Scores.
Src: [psfk]
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