According to the research made by Penn State, real-time content sites updates like updates on Twitter, Facebook, LinkedIn and others could be worth more than 30 million a day, or nearly 10.9 billion dollars a year, to advertisers.
"Real-time content is particularly interesting because it's a window into a person's world at a particular moment in time," said Jim Jansen, associate professor, information sciences and technology.
The researchers examined six months of real-time search queries from the database of Collecta, a real-time search engine. Separating duplicate searches to find unique search terms, they determined the value of the real-time search terms by using Google Adwords Traffic Estimator.
Of the 1,005,296 total queries, researchers determined that 297,392, or 30 per cent, were unique queries. Approximately 52 per cent of the unique searches had economic value, approximately generating 33,023,320 dollars in revenue .
The research has been published in the online version of Information Processing and Management.
Via: [DC]
"Real-time content is particularly interesting because it's a window into a person's world at a particular moment in time," said Jim Jansen, associate professor, information sciences and technology.
The researchers examined six months of real-time search queries from the database of Collecta, a real-time search engine. Separating duplicate searches to find unique search terms, they determined the value of the real-time search terms by using Google Adwords Traffic Estimator.
Of the 1,005,296 total queries, researchers determined that 297,392, or 30 per cent, were unique queries. Approximately 52 per cent of the unique searches had economic value, approximately generating 33,023,320 dollars in revenue .
The research has been published in the online version of Information Processing and Management.
Via: [DC]
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