Article appeared on telegraph.co.uk
Microsoft plans to help people deal with social media overload.
Microsoft has announced that it is building a tool to aggregate all of a user’s social media activity into a single place. Spindex, which works in a similar way to products such as Friendfeed, aims to show users all their social network activity and avoid the hassle of logging on to various websites. It says it will help you you “Make sense of your social overload.
The General Manager of Microsoft’s Fuse Labs, Lili Cheng, wrote on the company’s blog that “Spindex, which we’re making available in early technical preview form, aggregates your social streams (Facebook, Twitter, Bing, etc.), making it simple for you to find what’s new, see personalized trending topics, and generally make the most of the time you spend being social on the Web.”
Microsoft Fuse labs is the company’s short term innovation centre, and it has recently launched a Bing-Twitter mash-up so that users can see where their friends are tweeting, a tool to integrate documents more completely into Facebook, and a product for Microsoft Office 2010 that integrates social media into Outlook.
Spindex is currently a technical preview available only to those at the Web 2.0 Expo in San Francisco. On its homepage, however, the service says it “allows you to access and interact with your social networks, see trends from your friends, and see related info from Bing on literally everything you click on. Spindex proactively finds useful articles and information based on your interest in your friends’ messages and comments.”
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